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Welcome to the Cookies Policy for H&M. This page explains what cookies are, how we use them, and your options regarding their use when you visit our website.

What are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They serve various purposes, such as remembering your preferences, analyzing website usage, and providing personalized content and advertisements.


How We Use Cookies

We use cookies for the following purposes:

  1. Essential Cookies: These cookies are necessary for the functioning of our website and enable core functionalities such as navigating between pages and accessing secure areas. You cannot opt out of these cookies, as they are essential for the website to work properly.

  2. Analytical Cookies: We use analytical cookies to gather information about how visitors use our website, such as which pages they visit most frequently and if they encounter any errors. This data helps us analyze website traffic and improve our website's performance and user experience.

  3. Functional Cookies: Functional cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features. These cookies may also be used to provide services you have requested, such as watching a video or commenting on a blog post.

  4. Advertising Cookies: We work with third-party advertising partners to display advertisements on our website or other websites you visit. These cookies track your browsing habits and interests to show you targeted ads that may be more relevant to you. You can opt out of targeted advertising by adjusting your browser settings or by using opt-out tools provided by advertising networks.

  5. Social Media Cookies: Our website may include social media features, such as sharing buttons or embedded content from social media platforms. These features may set cookies to track your interaction with social media websites or tailor advertisements based on your social media activity.


Your Cookie Choices

You have the option to accept or decline cookies when you visit our website. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, blocking cookies may affect your experience on our website and limit certain functionalities.

You can also manage your cookie preferences by adjusting settings in your browser or using opt-out tools provided by third-party advertising networks. Please note that opting out of certain cookies may not completely stop the collection of data and may still result in seeing advertisements, but they will be less relevant to your interests.


Cookie Consent

By continuing to use our website, you consent to the use of cookies as described in this Cookies Policy. If you do not agree to the use of cookies, you should adjust your browser settings accordingly or refrain from using our website.


Changes to This Cookies Policy

We reserve the right to update or change our Cookies Policy at any time. Any changes will be effective immediately upon posting the updated Cookies Policy on this page.

Thank you for reading our Cookies Policy. We value your privacy and strive to provide transparent information about how we use cookies to enhance your browsing experience.


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